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This is an actual letter I used to produce responses in two subsidiaries (and I was referred into a third subsidiary) of an GBP1 Billion FTSE 250 company headquartered in Great Britain where AAAAA, BBBBB and CCCCC and DDDDD are all subsidiaries of EEEEE. As you can see, I used fictional names in this example and it went like this:
Hello Mr. Smith,
AAAAA USA, LAT-AM and APAC are customers of Accelerate Your Sales Results, Inc. Thank you for forwarding this to the people besides yourself, responsible for sales and new business development at DDDDD, Inc.
Recently I delivered a live cold calling/phone prospecting sales training In Singapore June 29th, June 30th and July 1st for AAAAA Asia Pacific, an EEEEE Subsidiary. During the final two live calling days of the workshop, 21 appointments plus 1 Request for Quote were set over the phone by the 10 participants and myself.
+4 Singapore (1 by me in English)
+2 India (plus 1 Request For Quote)
This is what the AAAAA USA’s President had to say about my training:
I want to thank you for the inside sales (call) training you have provided to my team earlier this year. We are starting to see the early signs of success and closed our first orders directly related to the cold calling and no way we would have received those orders without your training.
Bill Jones, President at AAAAA, Inc., an EEEEE Subsidiary
July 6, 2015,
Bill was Ron’s client
Is there an interest in a brief discussion about live cold calling/phone prospecting/new business development sales training?
If yes, with whom shall I follow up with and on what day and time?
If no, please let me know that instead and if and when I should continue to follow up.
PS. I’m currently working with the Director, Tom Jones, of EEEEE Asia Pacific and Larry Washington of DDDDD APAC to arrange for additional training for DDDDD China.
ronlavine @ aysalesresults.com
www. AccelerateYourSalesResults .com
My point is, if you have a referral emphasize it and also collect testimonials or LinkedIn Recommendations to add even more credibility to your correspondence.
What Students are Saying About Ron‘s Live Cold Call Training…
Good class for trying to flex a new, or different, muscle or two. Ron Rocked!
Deanna L. – Account Executive
I’m so appreciative of all of the Google, LinkedIn, and Buffer tips and tricks! I’m also really grateful for the call scripts, both live and voicemail. Very good!
Nicole S. – Account Executive
It was great! I really liked the hands on workshop.
Tami W. – Sales Development Specialist
The class was easy to understand. Ron made it very easy to understand, not only the cold calling but also the use of social selling.
David K. - Account Executive
Until the next issue –
Remember, what you think is what you attract. So think the good thoughts!
Ron S. LaVine, MBA, CEO and Editor of The SIREN
Follow @ronslavine on Twitter and get daily articles on sales, marketing, social selling, content marketing, cold calling, prospecting, lead qualification
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About the SIREN
The Sales Idea Report Email Newsletter is the official e-Zine of Accelerate Your Sales Results, Inc. a.k.a. AYSR, Inc.
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Accelerate Your Sales Results, Inc
Removing Fear and Rejection from Cold Calling using Live Call Training!
818-991-6487 Office // 818-519-3852 Mobile // 818-991-5938 Fax
mailto:email@example.com // http://www.accelerateyoursalesresults.com
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