Using the phone successfully to market our products and services to potential new clients often requires us to navigate through a labyrinth of people to find the correct individual(s) who can provide the information we seek. Whether for pre-sales research or to determine who has the ability to acquire our …

By Ron S. LaVine, MBA If it does not exist, create it. Create your own future by being open to change. As one door closes another one opens. I’ve created two businesses that did not exist since I was laid off back in December of 1994. Be willing to take …

By Ron S. LaVine, MBA When calling 1-(Area Code)-555-1212 for long distance or 411 for local information assistance, before you are transferred into the “here’s your number” recording, ask the operator to stop and please help you. Since you are entitled to two phone numbers and at least one address, …

By Ron S. LaVine, MBA An effective newsletter requires a clear purpose. For example, the purpose of the SIREN (Sales Ideas Report Email Newsletter) is to identify and alert my leads, prospects and customers to government and Fortune 1000 prospect, customer, business, industry and executive changes, which, if acted upon …