The SIREN – April 2014

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Curated By Ron S. LaVine, MBA

 

Social media changes so fast that we often miss the small differences on each platform we use. Every now and then I find it really useful to do a roundup of what’s been changing on the big networks. Here is this month’s round-up!

The Twitter Strategy Guide: 14 Twitter Tips to Take You to the Next Level

Great ideas on how to leverage Twitter. Do you agree-

The Brain Is a Lazy Decision Maker

Do you believe prospective buyers are generally rational- Do you assume that the more information and evidence you pile on them, the better your chances of winning the sale- This must be the case, or…

5 Incredibly Effective Ways to Work Smarter, Not Harder

Small changes. Big results. How do you increase your productivity- Do you have any ways to add-

How to Use Twitter Hashtags as a Prospecting Tool

Discover how to choose relevant Twitter Hashtags for your business, then use Twitter search to find conversations that put you in touch with prospects. Did you know you can use Hashtags to listen- Has it worked for you- When-

7 Ways to Quickly Become a Master at Anything

Is 10,000 hours enough to make you an expert- Do you consider yourself an expert- Why-

Success Scrolls | Napoleon Hill Foundation

These Success Scrolls are short synopses of each of the 17 Principles of Success. Suitable for printing and posting on your wall for inspiration. I love Napoleon Hill’s writing. Do you know the Laws of Success- Do they still work- I think so. Do you-

Letterman to Colbert, Sebellius to Burwell: Succession in a Digital Moment

David Letterman’s replacement, Stephen Colbert, was announced within a week of Letterman’s retirement. Secretary Kathleen Sebellius resigned with a nominee for her replacement… Did you anticipate either of these successions- How do you help your customers adapt to change- Or do you not-

Social Media and Smartphone

 

How to Find Your Social Media Marketing Voice and Tone

Your social media marketing voice isn’t a statistic you can track or a design element you can tweak. But you can plan and practice. Here’s what works. Did you know you had a SMMV- Do you know how to use it- How do you do it-

Post Smarter: The Best Times to Use Social Platforms

Having the right content is great, but knowing the time of day when people are most receptive to posts is invaluable. I think just outside and during working hours between 5am and 5pm PST are best. What do you think are the best times- Why-

7 Ways Sales Professionals Drive Revenue with Social Selling – Free eBook

A free eBook featuring best social selling practices directly from executives at LinkedIn and other leading digital brands.

Neil Rackham Really Wanted Us All To Be SPIV Sales People

Neil Rackham’s SPIN Selling remains as relevant today as it ever was – but now Rackham reveals a new twist. I teach Understanding Comes Before Selling and it appears both Bob and Neil agree. Your thoughts-

Negotiation Tips: Who’s on First-

Conventional wisdom holds that making the first offer is a mistake in a negotiation. But what if it’s to your advantage to do so- What do you think- Should you make the first offer-

8 Ways to Hit a Home Run When Pitching a New Product to a Major Corporation

A startup approaching a large company to market its wares needs to be prepared in multiple ways. Follow this guidance from a venture capital firm. How do you prepare-

The Ultimate LinkedIn Checklist for Business Marketing and Career Opportunities

We all know that LinkedIn as a platform is brilliant as a resource for finding jobs, but did you know it is also a wonderful tool to market your business-

Twitter Rolling Out Redesigned Web Profiles

A larger profile photo, customizable header, and “Best Tweets” function change the entire aesthetic of the page.

Follow-up Fearlessly: How to Use Master the Art of the Follow-up in Networking

How to master the follow-up in networking, which is one of the most under-used and most valuable tools in any networking strategy.

Social Media Tips: 50 More Tweetable Social Media Tips for You and Your Business

Sharing Social Media tips and tricks is my main goal for this blog, and so here are 50 more tweetable social media tips for you to use and share!

13 Google+ Tools to Improve Your Marketing

Use these tools to get Google+ analytics, drive traffic to Google+ with +Post Ads, segment your audience, integrate audio, and improve posts.

How to Keep Your Company’s Twitter Feed Interesting

You’d think, with just 140 characters to fill, it would be easy to produce lots of content for your company’s Twitter feed. But it’s surprising how something so short can actually be so challenging.

How Do I Improve My Social Media Presence-

35+ responses that offer some great suggestions on how to do just that.

Top 10 Ways to Beat a Bad Mood

Feeling grumpy- It happens to the best of us. Stress is one thing, but some days, your brain just decides it’s in a bad mood and it feels impossible to beat it. Don’t give in. Here are 10 simple ways to kill that bad mood.

The Simple Guide to Managing Your Email More Effectively

Managing your email has become an important part of modern knowledge work. As common it is for everyone to have email, most people still do not know how to properly manage their inboxes.

7 Key LinkedIn Stats: When to Post, What to Post & How to Improve

Learn the best time to post, the best frequency, and the best content to help your LinkedIn marketing strategy succeed.

The Purpose of Social Media Sites

Creating an online presence is no small feat. It takes a lot of blood, sweat and tears (not to mention countless late nights and a diet of Coke and Doritos!) to build your site, generate content, drive traffic and develop a base of raving fans.

5 Things Super Lucky People Do

Do you feel lucky- Here’s a clear-cut approach for improving your luck today.

25 Traits You Need to Master to Become Influential

We’ve identified 25 things influential people do well. Every influencer – from the Oprahs of the world to the local restaurant critic – has these attributes to varying degrees. And if they don’t, you can bet they’re working on them.

Marketing

 

LinkedIn Launches “Content Marketing Score” and Trending Topics Site

LinkedIn recently introduced two new tools for content marketers. Here’s what they are and how you can use them in your marketing.

How to Use @Twitter Cards for #b2b Lead Generation

Twitter’s Lead Generation cards generate inbound interest from users by allowing them to easily share their information with your company from within a Tweet. Learn how to set this up in 3 easy steps.

New Social Media Research That Could Change Your Strategy

Discover 4 surprising social media research findings about how consumer behavior on Facebook, Twitter, and Instagram affects your social media strategy.

100 Email Tricks to Make You an Inbox Zero Superhero

It’s hard to believe that in 1998 when the movie “You’ve Got Mail” came out, people actually looked forward to opening their inbox. Back then “Inbox Zero” was an insult… Now it’s considered a mythical utopia, a place where only a select few can ever hope to visit, and only very briefly.

LinkedIn Sales Solutions Best Practices: Expanding and Narrowing Your Search to Find the Right Prospects [PDF]

LinkedIn Sales Solutions allow you to use Boolean search modifiers as AND, OR, NOT, quotes and parentheses to adjust your search results to find the quantity and quality of prospects you need. This paper explains how.

10 Simple Twitter Tactics That Will Get You More Traffic Today

Regardless of whether you’re a big fish or a tiny minnow in the Twitter pond, you can use the following tactics to get more traffic for your content today.

50 Best Free iPhone Apps for 2014

Many iPhone apps are worth paying for, but there are just as many great ones available for free. Here are 50 of the best.

The 100 Best Android Apps of 2014

Spring is springing, and it’s bringing a bunch of new Android apps along with it!

How to Promote Your Blog Content: 40+ Experts Share Marketing Tips

One challenge that content marketers face is getting traffic to their posts. Over 40 top bloggers and marketing experts share tips to promote content.

8 Fresh Customer Service Ideas Worth Stealing

If you want to make your customers happy, there are tactics you can use, from handwritten notes to custom-made YouTube videos. Here are some ideas you can steal.

30 Years of TED

The first TED was held in 1984. What kind of predictions did people make 30 years ago- (And did they turn out to be right-) Watch the world change over three decades in this nearly year-by-year playlist.

25 Social Selling Posts You Should Read

Whether you’re mastering social selling, making yourself easier for future employers and clients to find, or recruiting top talent, it pays to be a LinkedIn power user. But do you know how to be found…

The Science of Emotion in Marketing: How We Decide What to Share and Whom to Trust

To understand emotion in marketing, we have to understand the four emotions. Here’s how happiness, sadness, fear and anger motivate us to action.

How to Write a Winning Proposal

Advice from the world’s top expert on writing sales proposals that will win you business.

75 Resources for Writing Incredible Copy that Converts

Being able to write compelling sales messages is crucial. This resource guide provides links that will give you a strong foundation for writing great web copy. In order to write effective web copy, it’s necessary to understand the principles of copywriting…

Social Business Development on LinkedIn: A Primer

Social Business Development is a methodical, organic process, one that implies bringing a latent or dormant situation to fulfillment.

Cultivate New Customers With Twitter: 4 Tips

Potential customers’ Twitter profiles are full of clues that will help you figure out how to sell to them. Here’s what to look for.

How to Respond to the “No Budget” Comment – by Shayna Rattler

It seems as though, “we have no budget for that” is a standard go-to response these days. I personally believe we hear this so often because many people in sales, especially small business owners, have not mastered the craft of having a successful sales conversation.

Integrating Social Media with Sales Strategy

Three tips for building strong relationships.

The Definitive Professional Publishing Platform

We believe in giving our members access to the business knowledge they need to be great at what they do. To put that simply, we are making a commitment to our members: the time you spend on LinkedIn will make you better at your job today.

Is Your Competition Out Social Selling You On LinkedIn-

Why do we talk so much about the new buyer journey and avoid pointing out how the new selling journey is also changing- It’s true many customers are moving as much as 70% of the way through the sales funnel before directly engaging with sales executives.

The Complete Guide to Stand-Out Social Media Formatting

Social media formatting tips and tricks to make your content stand out on Twitter, Facebook, Google+, LinkedIn, Pinterest, and your blog.

When is the Last Time You Listened to Your Own Voice Mail- Your Voice Is Your Key to Success

In the last article on Passion when we communicate, we discussed Facial Expression. Here I would like to share with you the vital role that your Voice plays in conveying passion.

You’ve Got Mail… on LinkedIn

This is a great article on using InMail. Are you utilizing the LinkedIn InMail tool to your best advantage-

Fourteen LinkedIn Tips for 2014

Think you’ve already gotten all you can out of LinkedIn- Think again. Here are tips to raise your game on the most popular social media platform for lawyers – and their clients.

SlideShare Tips for Non-Designers

While the topics, layout, and approaches may vary, the most successful SlideShares have one thing in common: They’re well designed. There’s no such thing as a popular, poorly designed deck.

 

Social Media Sign

 

The Complete Guide to Using Social Media for Customer Service

Social media is for more than marketing. Customers expect great service and support, too! Here’s a complete guide to social media for customer service.

In A Negotiation, Legitimacy Is Not Always As It Seems

During a negotiation you always need to be asking yourself, what’s true and what’s not- You’d think that it would be easy to keep this kind of question in mind at all times; however, it turns out that it’s not. What can happen is that false legitimacy starts to creep into the negotiation and then everything gets screwed up…

Sales Interruptus (The True Essence of a Cold Call)

There is a lot of debate in the world of sales about cold calling. Many think it is a relic of the last century and has no place in the modern, social world of today’s sales professionals. Many feel that cold calling is still a viable tool to increase the quantity of leads and the acquisition of new business.

Social Media Networker or Caller: Which Are You- [INFOGRAPHIC]

The way we communicate with others, online or offline, says a lot about our personality types. Some prefer text messages while others find great satisfaction in hearing from an actual human. From old-fashioned calling to connecting through social networking sites, everyone has a preferred method of communication. Which brings up the question: What does your communication style say about you-

5 Ways to Get Up to Speed on Anything Fast

You can’t constantly monitor every development in your industry, but a few techniques can greatly expedite getting the knowledge you need.

The Habits Of Successful Social Sales People: Relationships Rule Everything

For many companies social selling is still relatively new. It’s definitely picking up speed in the industry but some would argue that it’s not yet in full swing. We’re aiming to make social selling real for everyone.

Question For The C-Suite: What’s Your Capacity For Change-

Sales is the nucleus to every business. And sales models these days are undergoing a tidal wave of change. Buzz words like Social Sales, Social Selling or Sales 2.0 reflect the change social media is having on the way people do business.

How to Connect With & Influence Any CEO

CEOs have a massive and disproportionate impact on a organization, more than most people realize. They are a vital channel if you want to something to happen, and the more senior you get, the more their reputation will affect how you personally are perceived externally. So how do you connect with and influence your own – or any – CEO-

Simple Tips to Enhance Your LinkedIn Profile

LinkedIn can be a fantastic tool,.. if you use it properly. I know not everyone has heaps of time to dedicate to updating & maintaining their LinkedIn profile, but there are some simple things you should be doing to make sure you’ve got the right foot forward!

Until the next issue…

Remember that what you think is what you attract. So choose to think the good thoughts!

Ron
Ron LaVine, MBA, President, Founder and Editor

Follow @ronslavine on Twitter

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About the SIREN

The Sales Idea Report Email Newsletter is the official e-Zine of Accelerate Your Sales Results, Inc. a.k.a. AYSR, Inc. This publication is a hand-picked collection of the most interesting articles and ideas on sales and marketing. All selections in no way reflect my opinions or those of AYSR, Inc.

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